Utopian Dream 2010 Branding

Standing next to one of the large banners I designed

Working on the previous years Utopian Dream festival I was once again commissioned to work on the festivals 2nd instalment. The festival once again saw international and nationally renowned leading dancers to Coffs Harbour. The festival exclusively featured tWitch directly from the USA, who was a runner up finalist of Season 4’s “So You Think You Can Dance” number 1 TV hit show.

For this years branding we went with a more “Worn Out – Organic”. This was highly influenced by traditional aboriginal culture, which relies on inspirations from the Earth and Environment.

The posters maintained a continuity of having an “Old Paper” sort of feel with the wood grain like textures implemented through the branding of the website.

The branding has been promoted throughout a nationwide audience and has also received high acclaim from dancers/choreographers based overseas. The branding involved a strong push through the target market in Social Networks and Print advertising throughout Dance related venues across Australia.

The designs were also featured in the North Coast NSW publication “The Advocate” - Newspaper.